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Why is it called couture?

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What is a couture person?

In any case, every fashion designer must take different steps to create a couture garment for their client. However, the term haute couture had been misused by successive clothing brands and high street labels since the late 1980s, so that its true meaning in public perception was blurred with that of prêt-à-porter. Every haute couture house also markets ready-to-wear collections, which generally generate a higher return on investment than their tailored clothing. In this sense, haute is another French term that means tall or elegant. Haute couture therefore means elegant sewing.

It’s an affordable and more accessible option for those who want to own garments that aren’t as common as RTWs but not as elegant as couture and haute couture. Another difference between couture or haute couture and semi-couture is that semi-couture garments are not hand-sewn but are generally made by machine.

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