In the 1970s, Gucci‘s explosive popularity made the brand a primary target of the counterfeiting industry. In the 1970s, Gucci’s explosive popularity made the brand a primary target of the counterfeiting industry. A second store in New York opened at the Saint Regis Hotel in 1960 and a third on 5th Avenue and 54th Street in 1973, prompting locals to call this area of New York Gucci City. Gucci launched a Rolls-Royce luggage set in 1970 and worked with American Motors Corporation (AMC) to develop the Gucci version of the AMC Hornet, which was marketed in the 1971, 1972 and 1973 model years.
After the war, the Gucci coat of arms, which showed a shield and an armoured knight, surrounded by a band with the family name, became synonymous with the city of Florence.
Does the Gucci family still own Gucci?
Gucci benefited from several developments in the post-war period, including the success of La Dolce Vita, which romanticized Italy for the world, the organization and growth of Italian fashion and, of course, air travel. Under the leadership of Aldo Gucci (son of Guccio), Gucci became a world-famous brand, an icon of Italian Dolce Vita. Under its current ownership, the fashion house is reportedly cooperating with the production and even opened its archives for the film for wardrobe and props. Gucci is a family that lives to honor the work of their ancestors, whose memories don’t deserve to be interrupted to direct a film that isn’t true and that doesn’t do justice to its protagonists.