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What is the Couture brand?
In recent years, the FHCM has driven changes, including the merger of École de la Chambre Syndicale de la Couture Parisienne with the Institut Français de la Mode, opening up higher education opportunities in couture, and setting up selection committees for women’s and men’s fashion for the Paris Fashion Weeks with representatives of brands, buyers and journalists to promote objectivity and transparency throughout the membership process. The brand’s latest show, presented on Tuesday afternoon a few hours after the couture-loyal Chanel’s, focused on individuality. Adding the brand to the schedule certainly pushes the limits of what haute couture can or should mean.