What is the brand CO?
Each brand benefits from joint promotions, combined loyalty programs, and valuable incentives offered on behalf of the others. The characteristics of this product or service are then rooted in the characteristics and core competencies of the two cooperating brands. Co-branding can also be the unification of multiple products from multiple brands or organizations as part of a single marketing campaign or strategy, essentially combining multiple products into one package. Creating a brand that conveys elegance and luxury and reflects the lifestyle of El Gouna’s new marina, Fanadir.
With the advent of artificial intelligence, augmented and virtual reality, brands will continue to find ways to combine campaigns and jointly develop products and services that set new standards and push the limits.