What is the brand CO?
Likewise, customers who have negative associations with one brand may well transfer these associations to the other brand, as both are paved with the same brush. Away from the tech world, Michael Jordan combined his personal brand with Nike’s global sportswear image to create the Air Jordan shoes. Co-branding can also be the unification of multiple products from multiple brands or organizations as part of a single marketing campaign or strategy, essentially combining multiple products into one package. If organizations don’t work well together or the brands themselves aren’t a good match, the campaign won’t work.
Creating a brand that conveys elegance and luxury and reflects the lifestyle of El Gouna’s new marina, Fanadir.