The three stripes are Adidas’s trademark and were used as a marketing aid on the company’s clothing and shoe designs. In 1997, ADIDAS AG acquired the Salomon Group, which specialized in skiwear, and its official company name was changed to Adidas-Salomon AG. In 1997, Adidas AG acquired Salomon Group, which specialized in skiwear, and its official company name was changed to Adidas-Salomon AG. Adidas is about more than sportswear and workout wear.
Adidas has made several collaborations with well-known designers, including Alexander Wang, Jeremy Scott, Raf Simons, and Stella McCartney. Adidas has responded and enforced cross-border arrangements to prevent foreign retailers from selling to residents of New Zealand. Adidas entered Kabaddi, which is still a non-Olympic sport but is very popular on the Indian subcontinent and Asian countries. The members of the US Olympic team McKayla Maroney, Jordyn Wieber, Jake Dalton and Danell Leyva are all sponsored by Adidas Gymnastics.
Adidas has sponsored numerous basketball players such as Kareem Abdul-Jabbar, Chauncey Billups, Tim Duncan, Brandon Knight, Jeremy Lin, Tracy McGrady, Iman Shumpert, and current players such as James Harden, Damian Lillard, Donovan Mitchell, Candace Parker, Derrick Rose, John Wall and Trae Young. Adidas Skateboarding produces shoes specifically made for skateboarding, including redesigning previous models for skateboarding. Adidas also sponsors professional golfers such as Daniel Berger, Sergio García, Dustin Johnson, Danielle Kang, Collin Morikawa, Joaquín Niemann and Xander Schauffele. We work with the best in the industry to create something together.
The brand is featured in several games, including Daley Thompson’s Olympic Challenge (Commodore Amiga), Adidas Power Soccer (Sony PlayStation) and Adidas Championship Football (Commodore 64, ZX Spectrum, Amstrad CPC). Sonny Bill Williams, dual rugby and league international player and former boxer, is a global ambassador for Adidas.